Deputy General Manager – Retail Sales (B2C/Channel), West

Job Title: Deputy General Manager – Retail Sales (B2C/Channel), West
Location: Mumbai, India

Company Overview:
A leading Indian conglomerate with a diversified presence in the electrical goods industry, operating across domestic and international markets.

Position Summary:
We are seeking a results-driven Deputy General Manager – Retail Sales (B2C/Channel), West to lead and expand our retail operations in Western India. The role is responsible for driving sales growth, enhancing retail presence, and strengthening the distributor and retailer network for cable and wire products in the region. This position requires strategic vision, strong leadership, and a deep understanding of market dynamics to achieve business objectives.

Key Responsibilities:

• Market Intelligence & Strategy:

  • Conduct in-depth market research to identify regional trends, challenges, and opportunities, including competitor benchmarking and retailer/influencer analysis.

  • Utilize market insights to refine and optimize the go-to-market (GTM) strategy for the region.

• Channel Expansion & Sales Growth:

  • Expand and optimize the distributor network across all districts in Western India to drive primary sales.

  • Strengthen the retailer network to boost secondary sales in alignment with company growth targets.

• Stakeholder & Client Engagement:

  • Develop and maintain strong relationships with key stakeholders, including distributors, retailers, and influencers.

  • Conduct regular market visits to strengthen distributor and retailer engagement.

• Influencer & Loyalty Program Management:

  • Drive the electrician influencer loyalty program to expand the active influencer base and enhance tertiary sales.

• Marketing & Brand Visibility:

  • Develop and execute regional-level Below-The-Line (BTL) marketing initiatives to engage key influencers and strengthen brand positioning.

• Team Leadership & Performance Management:

  • Lead a high-performing sales team, including State Heads, Area Sales Managers (ASMs), and Territory Sales Incharges (TSIs).

  • Set, monitor, and analyze key performance indicators (KPIs) to drive operational excellence and individual district performance.

• Strategic Business Development:

  • Spearhead initiatives to enhance market presence and improve profitability.

  • Identify and implement best practices to strengthen market penetration.

• Training & Capability Building:

  • Design and implement structured training programs to enhance the sales team’s product knowledge and selling skills.

  • Ensure all team members are equipped to meet and exceed their sales targets.

Qualifications & Experience:

• Education:

  • Bachelor's degree in Business Administration, Management, or a related field.

  • MBA or Master’s degree preferred.

• Experience:

  • Minimum 12 years of experience in B2C sales (preferably in wires & FMEG).

  • Proven track record in leading large regional/state-level sales teams and driving business growth.

• Core Competencies:

  • Strong strategic thinking with the ability to develop and implement business plans that deliver measurable results.

  • Excellent leadership skills with demonstrated experience in team management, performance tracking, and staff development.

  • Exceptional negotiation, communication, and interpersonal abilities.

  • In-depth knowledge of regional market dynamics, regulatory landscape, and industry-specific challenges.