Marketing & communication

Role- Marketing & communication

Location- Delhi

A) Lead generation and lead management

• Generation of the leads using social media like LinkedIn and other web-based media.

• Implement digital marketing strategy via Social / direct segment digital media, mobile media, digital campaign

• Collect new leads from various marketing activities.

• Classify and evaluate the Leads by segment and forward to segment manager.

• Build up and update leads data base and CRM management.

• Manage, provide support and assist sales team members with day-to-day duties and responsibilities.

B) MIS and reporting

• Managing the Monthly MIS reports and CRM.

• Analyse market trends, forecast and set monthly/annual targets.

• Monitor, assess and evaluate sales performance, market share and achievement of set targets.

• Business Strategy - Formulate business plans and pricing strategies.

• Account Retention - Ensure relationship with existing clients is maintained with minimal attrition.

• Monitor the performance of all clients on a monthly basis and ensure review meetings are conducted with the top performing agencies.

• Monitoring and evaluating industry trends as well as competition strategy.

• Cross-department liaising, promotions, product launches and for problem resolution

C) Organize and attend seminars, trade shows, industry exhibitions, conferences, workshops and other events

Basic Qualifications

• More than 5 years’ experience in business-to-business marketing and/or communications

• Excellent verbal and written English communication skills

• Possess a degree in communications, marketing, marketing or related field.

• BBA/MBA from a reputed management school with proven academic record will be an added advantage

• Ability to write/edit internal and external communication materials and understanding of various media capabilities

• IT Proficiency / Social Media Fluency & Excellent presentation skills is a must